Everything you need,
right where you are

Yatrikart is a modern convenience retail network built to support everyday life for people who are out and about. We make daily essentials easy to access by offering a carefully curated range of food and snacks, stationery, basic fashion needs, OTC medicines, and other everyday products that customers need while going about their day.

Powered by a scalable franchise-led model, Yatrikart empowers entrepreneurs to build efficient and profitable convenience businesses. With strong systems, trusted sourcing, and ongoing operational support, we enable our partners to serve daily customers better while growing sustainable businesses across India.

Mission

Our mission is to simplify everyday life by making daily essentials easily accessible for people who are out and about. We focus on clean, reliable, and consistent convenience experiences that customers can trust. Through strong on-ground execution and structured systems, we ensure smooth operations at scale. We aim to empower entrepreneurs by offering a sustainable and well-supported franchise model.

Vision

Our vision is to build a structured and scalable convenience retail network that already works on the ground. Starting from Madhya Pradesh, we aim to expand across India through partner-led growth. We strive to become a dependable part of everyday routines for customers nationwide. By combining strong systems with local entrepreneurship, we seek to create long-term value at scale.

Our Journey

2021

Yatrikart partnered with Indian Railways to launch moving carts across 200+ running trains.

2022

Yatrikart expanded into urban environments with moving carts at Delhi Metro platforms and small-format outlets in hotels.

2023

Yatrikart rebranded and scaled to 100+ stores by partnering with existing retailers at high-footfall locations.

2024

Yatrikart grew to 500+ locations through a nationwide partnership with Indian Oil.

2025

Yatrikart launched 50+ Smart formats across petrol pumps, highways, and bus stops and partnered with HPCL, RoadGrid, and Indore Nagar Nigam to access over 60,000 potential locations across India.

2026

Yatrikart focuses on structured national expansion by strengthening franchise partnerships, standardizing operations, and scaling its convenience retail presence beyond Madhya Pradesh.

About the Founders

Gauravv Rana

Gauravv Rana is the co-founder of Yatrikart and leads its growth and expansion across high-movement environments. With deep on-ground experience across railways, metro systems, fuel stations, and public infrastructure, he has played a key role in building Yatrikart’s operational model and scaling it into a structured national convenience network.

Shivangee Sharma

Shivangee Sharma is the co-founder of Yatrikart and leads brand, systems, and partner experience. She has been instrumental in building the operational backbone of the business, ensuring process consistency, product quality, and a franchise model designed for long-term, sustainable growth.