Our Business Model

Yatrikart operates on a franchise-led convenience retail model built for scale and consistency. We partner with entrepreneurs and existing retailers, providing them with a structured operating framework, trusted product sourcing, and technology-enabled systems.

This model allows partners to run efficient, profitable businesses while ensuring customers experience reliable access to everyday essentials across the network.

Yatrikart Business Model

Expand Your Possibilities

Yatrikart is designed for growth. If you are a Franchisee seeking to expand with our brand and advance in your career, here are the steps you should take.

Step 1

Apply & Get Approved

Submit franchise enquiry and eligibility details

Step 1 Illustration
Step 2

Location & Agreement

Finalize store location and sign franchise agreement

Step 2 Illustration
Step 3

Store Setup & Training

Store branding, product onboarding and partner training

Step 3 Illustration
Step 4

Launch & Grow with Yatrikart

Store launch with ongoing supply, tech and operational support

Step 4 Illustration

We’re hiring across operations, supply chain, and partnerships

Apply Now

YK Franchise Models

FOFO Model

In the FOFO model, the franchise partner owns and operates the outlet independently. The partner manages daily operations while following YatriKart's brand standards, systems, and processes. YatriKart supports the franchisee through training, product sourcing, technology integration, and ongoing guidance. This model is ideal for hands-on entrepreneurs who want direct involvement in running the business and building it on a day-to-day basis.

How it works?

  • Franchise partner owns and manages the business
  • Day-to-day operations handled by the franchisee
  • Full involvement in staffing, sales, and daily management
  • Supported by Yatrikart's brand, systems, and product sourcing
  • Suitable for hands-on entrepreneurs and existing retailers
  • Investment starts from ₹10 lakh
FOCO Model

In the FOCO model, the franchise partner owns the outlet while YatriKart takes care of operations. From staffing and inventory management to daily execution and quality control, the company ensures consistent performance and customer experience. The partner benefits from a professionally managed setup with reduced operational involvement. This model is suited for investors and partners who prefer a more hands-off approach while being part of a scalable and structured retail network.

How it works?

  • Day-to-day operations managed by Yatrikart
  • Staffing, inventory, and execution handled by Yatrikart
  • Professionally managed setup with consistent standards
  • Suitable for investors seeking minimal operational involvement
  • Investment starts from ₹6 lakh

Frequently Asked Questions

Yatrikart offers a proven and scalable convenience retail model built on years of on-ground execution. The focus on everyday needs ensures consistent demand, while structured systems reduce operational risk for partners.

FOFO stands for Franchise Owned, Franchise Operated. This model is ideal for hands-on entrepreneurs who want to actively manage daily operations while benefiting from Yatrikart’s brand, product sourcing, and operational support.

FOCO stands for Franchise Owned, Company Operated. This model is suited for investors who want to own a convenience retail business while Yatrikart manages day-to-day operations, staffing, and execution.

Yatrikart provides branding, marketing support, backend operations, technology systems, inventory management, training, and 24/7 call support. For FOCO partners, operations are handled entirely by the company.

You can start by submitting a franchise enquiry through the website. The Yatrikart team will guide you through model selection, investment details, and the onboarding process.

Our Store Network

Open Stores
Coming Soon

Start Your Franchise
Discussion.

Fill out the form and select your preferred franchise model. A YatriKart representative will contact you shortly.

Contact Illustration

Enquiry Sent!

A Yatrikart representative will contact you shortly.